Reading Outside the Box: Growing Beyond Business Books

Jim Shulman brings more than forty years’ experience in sales and marketing, from building a multi-million-dollar direct marketing company to selling polyester pants in a discount department store and (in the bad old pre-Do Not Call days) flogging china over the phone. Since 2000 he has exclusively coached very successful entrepreneurs who teach him something new with every conversation. Between networking meetings and pastrami sandwiches Jim drives around the United States in his 1957 Dodge Custom Royal sedan, or at least as far as the car cares to function on a given day.

Which non-business book has had the greatest impact on your business?